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Detroit, Michigan, United States
10-49
1998
With 25 years of experience, Perfect Afternoon specializes in SEO-focused business web design and comprehensive digital marketing strategies. Our approach ensures your website is not just visually appealing but also optimized for search engines, user experience, and conversions.
Our Strategic Audit Process
We start with a detailed website and SEO audit, analyzing:
• Website Structure & UX/UI – Ensuring mobile-friendliness, intuitive navigation, and an engaging experience.
• On-Page SEO – Optimizing content, metadata, internal linking, and keyword usage.
• Off-Page SEO – Evaluating backlinks, domain authority, and competitive positioning.
• Technical SEO – Addressing site speed, crawlability, schema markup, and mobile performance.
• Competitor Analysis – Identifying gaps and opportunities to outrank competitors.
This audit lays the foundation for a high-performance digital strategy that boosts search visibility, engagement, and conversions.
Aligning Web Strategy With Business Goals
Every business has unique goals—whether increasing leads, boosting sales, or enhancing brand awareness. We tailor web design and marketing strategies to:
✔ Increase customer engagement through a seamless user experience
✔ Improve search rankings with structured content and technical optimizations
✔ Drive more leads and sales with a website built for conversions
By analyzing your target audience’s behavior, we create a user-friendly digital experience that turns visitors into customers.
Continuous Optimization & Google Updates
SEO and web design require constant refinement. We monitor key performance indicators (KPIs) such as:
• Bounce Rate – Are users engaging or leaving too soon?
• Conversion Rate – How effectively are visitors becoming customers?
• Engagement Metrics – Are users interacting with key content and CTAs?
We stay ahead of Google Core Updates, adapting strategies to ensure your site remains competitive.
Our Proprietary Approach to Digital Success
At Perfect Afternoon, we combine our proprietary audit process with data-driven insights to create websites that look great, rank well, and drive business growth.
$200,000
2023
10 months
Challenge
Create a new consumer-focused epoxy brand from our corporate B2B manufacturer.
Solution
Perfect Afternoon developed a new Entropy Resin website with custom backend programming on WordPress and WooCommerce. They integrated it with our ERP and Salesforce CRM, conducted market analysis, and manage our SEO and SEM, enhancing our online presence effectively.
Result
Since relaunch, sales have surged by 56% year-to-date. Integration with our CRM simplifies marketing to end consumers and facilitates linking social campaigns to our site for more information. Educational content has been awarded and seen increased SM ambassador inquiries.
$125,000
2024
9 months
Challenge
Perfect Afternoon redesigned a travel website to meet SEO technical requirements, enhancing performance and visibility. They created targeted landing pages, linked them to a strategic paid ads campaign, and achieved significant success by boosting earned, organic traffic and conversions.
Solution
We conducted an extensive site audit, identified technical issues, and implemented corrections. We benchmarked site speed, performance, and mobile UX, leading to targeted improvements. These efforts resulted in a 29% average increase in conversions, showcasing the effectiveness of our optimizations.
Result
The travel-focused booking site achieved better organic placements and increased mobile conversions from enhancements. These improvements led to lower CPA and higher customer retention, with organic rankings continuing to rise.
$100,000
2019
60 months
Challenge
Revise our corporate flagship web presence for better organic; establish new child company websites with ERP integrations.
Solution
PA redesigned an existing WordPress site, then built a new e-commerce site from a child company. For over 5 years they've managed both development and design, incorporating our revisions and goals while advising on best practices, leveraging their extensive experience.
Result
PA has been an asset int he structures of our corporate digital initiatives for the pat 5 years. We learned early on to communicate the pains, needs and wants and then allow them to provide solutions with our team. They are process-driven and very much a partner in our growth for sales.
Danielle, Jake, and the Perfect Afternoon team have been fantastic to work with. Their professionalism and expertise have transformed my website and boosted my SEO. I am happy with the results!
The company I provide creative services to currently utilize Perfect Afternoon for our website hosting, Danielle Wisneski has been a wonderful point of contact and Manager in making sure I have what I need as a designer. I would highly recommend this company and the services they provide as everything has been seamless and done in a professional manner!
We just finished another HubSpot integration with Perfect Afternoon and are very happy with the results. They have now integrated 2 of our WordPress sites with our HubSpot instance so that we are better equipped for seamless work within our CRM. I appreciated the updates, swift work, and communication throughout. Thank you, Danielle and team!
Our experience working with Perfect Afternoon was phenomenal. They went the extra mile to fully understand our product, our marketing needs, and our customers - which is no easy task - and with that knowledge, they pulled together an exceptional design that not only looked fantastic but improved user experience and highlighted the logic of our processes. A huge shout out to the whole team, especially Lindsey and Danielle with whom we worked closely.
I can't recommend Perfect Afternoon FKA Trademark Productions highly enough—these guys are the real deal in web development and digital marketing. Dwight, Tyler, and the entire team have undoubtedly earned their stellar reputation. The websites they craft don't just look good—they're intuitive and responsive across all devices. Whether it's a simple landing page or a complex e-commerce setup, they really do a great job delivering what they promise and then some. But they didn't just stop at web development. Our digital marketing strategies were meticulously planned and executed, all grounded in solid data analytics that drive measurable results. Dwight is an industry leader who teaches other professionals how to elevate their game, while Tyler brings innovative solutions that keep clients ahead of the curve. The team didn't just meet expectations—they consistently exceeded them. Their focus on ROI is relentless—every move is calculated, and they keep you updated with transparent, no-nonsense reports. You see exactly how your investment is driving results. As for customer service, it's prompt, professional, and proactive. My point of contact consistently went above and beyond to make sure I was more than just satisfied. Highly recommended.
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It takes about 3 minutes.
Waypoint Marketing Communications specializes in industrial manufacturing marketing solutions, delivering tailored strategies to elevate brands, generate leads and drive growth.
Detroit, Michigan, United States
Marketing Advice, Public Relations +43
Manufacturing, B2B Services +2
Starting from $5,000
We are a dynamic integrated agency operating across the US and NZ—thinkers, planners, entrepreneurs, and creators driven by a passion to partner with ambitious people and brands, helping them to achieve what they never thought possible.
Detroit, Michigan, United States
Advertising, Branding +7
Manufacturing, Agriculture +1
Starting from $2,500
It takes about 3 minutes.
