Perfect Afternoon

Challenge

Develop a new brand, messaging and website for smoke detection kits marketed to used car shoppers, dealerships, and rental agencies, enabling users to objectively measure whether a vehicle has been smoked in. Product is in development stages and no production yet.

Solution

PA ran through a discovery process that extracted the needs and wants, then applied concepts against likes and parallel competition. Creation was a log, brand voice and guidelines to be applied in WordPress/WooCommerce for consumer and business sales.

Result

After interviewing nine different agencies, we chose PA because they provided the most value at a competitive price. Collaboration began with brand development, followed by the creation of our brand book, and culminated in the construction of our website. End products exceeded our goals.

Challenge

Create a new consumer-focused epoxy brand from our corporate B2B manufacturer.

Solution

Perfect Afternoon developed a new Entropy Resin website with custom backend programming on WordPress and WooCommerce. They integrated it with our ERP and Salesforce CRM, conducted market analysis, and manage our SEO and SEM, enhancing our online presence effectively.

Result

Since relaunch, sales have surged by 56% year-to-date. Integration with our CRM simplifies marketing to end consumers and facilitates linking social campaigns to our site for more information. Educational content has been awarded and seen increased SM ambassador inquiries.

Challenge

Revise our corporate flagship web presence for better organic; establish new child company websites with ERP integrations.

Solution

PA redesigned an existing WordPress site, then built a new e-commerce site from a child company. For over 5 years they've managed both development and design, incorporating our revisions and goals while advising on best practices, leveraging their extensive experience.

Result

PA has been an asset int he structures of our corporate digital initiatives for the pat 5 years. We learned early on to communicate the pains, needs and wants and then allow them to provide solutions with our team. They are process-driven and very much a partner in our growth for sales.