Zoping | Digitalización comercial

Challenge

When taking on this project, one of the main challenges was to increase both impressions and clicks in organic traffic, which had a direct impact on sales. In addition, the aim was to improve the order rate through SEO, given that the organic channel was not sufficiently optimised. The key challenge was to increase visibility and conversions through an SEO strategy focused on maximising the profitability of the channel.

Solution

We developed a comprehensive SEO strategy, based on optimizing both transactional and informational keywords. By improving the technical structure and optimizing the content, we managed to increase organic impressions and clicks in a sustained manner. We attacked key business categories, which generated more qualified traffic, which resulted in a considerable increase in conversions. Each action was designed to improve both the positioning and the conversion rate of visits.

Result

SEO strategy showed a noticeable impact on order growth during 2023. Comparing the best months, November had a 64.75% growth in orders compared to November 2022, while December saw a 49.31% increase compared to the same month of the previous year. These increases reflect the success of SEO optimizations in converting organic traffic into sales.

Challenge

When we took on the project in 2022, the site had an average of 5,000 monthly users coming from organic traffic. The main challenges were to significantly increase this traffic and strengthen the brand's branding. The ultimate goal was to be among the first search results for the main product categories, consolidating the brand as a reference in its sector and, in turn, generating a direct impact on sales.

Solution

Our strategy focused on addressing the most profitable categories for the business. We conducted exhaustive keyword research, prioritizing those with the greatest conversion potential and commercial relevance. Through customized SEO optimization for each category, we improved both visibility and positioning in search engines, capturing both informational and transactional traffic, which facilitated conversion and improved the user experience.

Result

The result of our SEO strategy is reflected in a significant increase in organic traffic. We went from 5,000 monthly users in 2022 to 23,000 users today. This almost five-fold increase in organic traffic has driven not only the number of visits to the site, but also considerable growth in sales. Strong positioning in key searches has consolidated the brand as a benchmark in its niche, contributing to its commercial success.

Challenge

At the start of the project in January 2023, we were faced with significant challenges: increasing organic traffic and converting it into sales, creating a loyal and returning customer base, and improving search engine visibility for transactional keywords. The main goal was to position the store in a competitive environment, increasing conversions and profitability through integrated SEO strategies.

Solution

We applied a comprehensive SEO strategy based on on-page optimization to improve the speed and structure of the website, and to cover priority transactional keywords. In addition, we developed relevant content to capture informational searches with potential for future conversion. These actions allowed us to attract qualified traffic, aligned with commercial interests, favoring conversion into sales and sustainable growth.

Result

The results reflect a notable growth in sales generated by SEO. In April 2024, sales doubled from April 2023. This continuous increase throughout the months of 2023 and 2024 demonstrates the effectiveness of the SEO strategy, surpassing the previous year's revenue in each month. SEO revenue in the first quarter of 2024 shows significant growth compared to the results of 2023.