Zero Company Performance Marketing

Challenge

The firm lacked a strong CTA in its lead funnel and had little presence on search engines with some competitors even appearing on their keywords. Also, many of the keywords would take months of SEO work to appear in the top rankings. Month 1 KPIs: • Website Visitors: 662 • Leads Generated: 1-2/mo

Solution

We launched PPC campaigns immediately allowing the site to gain search presence while providing traffic to optimize the lead funnel. Aside from conversion rate optimization, SEO content, off-site social signals, link building, and other techniques were used to boost authority on target keywords.

Result

The results were steady and dramatic. Traffic increased and leads shot up. This massive return on investment helped the company to be acquired shortly after the growth took place. Month 15 KPIs: • Website Visitors: 13,425 • Leads Generated: 50

Challenge

The existing traffic from Google Ads was not producing calls, which is the primary way a patient makes an appointment. The website was also not mobile-friendly and outdated.

Solution

We created a targeted PPC landing page, equipped with keywords, patient solutions, and compelling calls to action. Added a robust negative keyword list. Leveraged MOFU and BOFU keywords, A/B tested ad copy and explored ad extensions. We gradually increased ad spend to gain an advantage on Google.

Result

Conversions increased by 16x over time and cost per conversion decreased to 84% due in part to campaign optimization, A/B testing, and an increased monthly budget which allowed the doctor to stay aggressive on Google Ads.

Challenge

Our pet client faced revenue setbacks due to limited financing options. Unsatisfactory PPC lead quality and excessive spending added to their challenges. Out of $96,215 spent in Nov '22, only $45,000 fueled actual leads and sales.

Solution

We eliminated ad cannibalization and waste by streamlining the account structure. Pausing unnecessary ad groups and campaigns, removing underperforming keywords, and combining campaigns reduced redundancies. We have also enhanced ads with our own optimized copy and captivating headlines.

Result

Our cost/conversion dropped 13% ($29 to $25). Conversions rose 33% the next month, saving $21,997 month-to-date. Seeing higher quality leads, lower cost/conversion ($23), and a manageable $55,000 budget (down $40,000). Achieving 10% more conversions than Nov '22, since Zero Company took over.