Good SEO is generally associated with good content. The performance of your content is therefore a lever to obtain qualified traffic and better positioning.
The analysis of SEO results goes through a multitude of criteria to determine the actions necessary to progress, in particular:
- Traffic statistics
- Positioning the site on search engines
- Crawling of URLs indexed by search engines
- Analysis of the semantics of your pages
- Study of internal meshing
- Study of external links (backlinks)
- Analysis of targeted key expressions
- In-depth study of your users' favorite queries
In order to improve and perpetuate our advice and reports, we often make a set of editorial recommendations. Our advice on hierarchy and vocabulary takes into account your content, but also your competition and backlinks.
Finally, beyond keywords, we rely on specific objectives to create semantic cocoons that make sense to your visitors.