Qwerry

Challenge

Our client, an impact investing firm, wanted to understand the market of individual investors and how to prioritize them so it could increase marketing efficiency and ROI while driving up its retail investor/ individual investing accounts.

Solution

Qwerry recommended and conducted a behavioral & attitudinal segmentation study. We discovered two high-value segments for our client and identified their profiling characteristics such as investing behavior, personality, media habits, and demographics.

Result

After implementing PPC advertising targeting these segments based on data and recommendations from our segment profiles, our client saw an increase in PPC conversions or their highest value segment, driving up their marketing ROI and individual investing accounts.

Challenge

Makers of Kolabree, a platform for businesses that consult with clients, wanted to validate assumptions leading up to product launch. They wanted to: - Validate/ prioritize use cases - Evaluate pricing - Generate branding/ marketing ideas - Prioritize their feature roadmap - Profile buyers

Solution

Qwerry designed and ran a comprehensive concept test surveying the target market in the US and Australia. Using different analyses, we helped Kolabree validate their concept, size the market, identify an optimal price point, generate branding themes, prioritize the most important features, and more.

Result

“Qwerry helped us validate our product-market fit and led us to reprioritize our use cases for a new product launch. We acquired new customers at greater rates, with sectors we weren’t originally considering based on Qwerry’s research, insights, and recommendations.” - Justin, Cofounder at Kolabree

Challenge

Our agency partner had a unique client need that the agency was not structured to meet. The agency's client wanted a turnkey reporting system to evaluate new geographic markets for locally based home services businesses for potential acquisition. This was not part of the agencies usual offer.

Solution

Qwerry designed a repeatable and scalable reporting system with three components: 1. A consumer pulse survey 2. Demographic data analysis using mapping software & data analyses 3. Competitive search data analysis

Result

After Qwerry built a prototype report/ test case that the end-client loved, the agency went on to sell 30+ reports worth over $1M in revenue in just over a year, requiring little-to-no effort from the agency since Qwerry handled all aspects of project intake, execution, and delivery.