Digency Marketing Digital

Challenge

The client, an online academy specializing in technical courses, was receiving many visitors but barely generating leads. They had traffic, but it wasn't converting. The funnel was full of leaks: poorly visible forms, generic messages, and a website that didn't convey trust or clarity.

Solution

We completely redesigned the website's structure in WordPress, optimizing each page with a clear conversion strategy. We created new landing pages for each course, worked on persuasive copy, improved loading speed, and set up social media remarketing campaigns. We also set up strategic forms with immediate response automation.

Result

In just three months, the number of leads doubled. They went from 120 to more than 250 qualified contacts per month. The website conversion rate grew from 1.2% to 3.8%. And best of all: registrations increased by 47% with the same advertising budget.

Challenge

The client had been selling natural cosmetics for years, but online sales weren't taking off. They put in a lot of effort on social media, but to no avail. Their website was unintuitive, they lacked a clear acquisition strategy, and their Meta Ads campaigns were poorly targeted.

Solution

We redesigned the entire online store using WooCommerce: clear navigation, SEO- and trust-optimized product listings, and integration with analytics tools. We created a content strategy with micro-influencers and launched Meta Ads campaigns segmented by interests and purchasing behavior.

Result

They went from €4,000 in monthly sales to over €13,000. The average ticket price improved, repeat purchases increased, and ROAS (return on ad spend) increased 3.7-fold. They continue to work with us today.

Challenge

Our client, a well-known national sofa brand with more than 40 physical stores, had good traffic on its general website, but its local stores didn't appear in the results when someone searched for "sofas in [city]." They were missing out on a huge number of sales opportunities on searches with clear purchase intent.

Solution

We designed a customized local SEO strategy for each store: we optimized Google Business Profiles, created specific pages for each store with geolocalized content, structured the website so Google would identify each location as an independent entity, and generated real customer reviews in each area. We also ran local Google Ads campaigns with transactional keywords, such as “buy sofa in [city]” and “sofa store near [city].”

Result

In less than seven months, 95% of stores appeared in the top three on Google Maps for local searches. In-store visits increased by 30% to 70% depending on the area, and local web traffic grew by 112%. Thanks to SEO, many stores began selling without needing to invest further in traditional campaigns.