Data Genomix

Challenge

Before receiving the Google Ad Grant, the Conservancy for CVNP faced several challenges in promoting its programs and services. The organization had limited resources for advertising, making it difficult to reach a wider audience as well as being able to execute a sophisticated digital marketing campaign. Additionally, the Conservancy for CVNP faced another layer of competition from other attractions within the region, for the same visitor base. With the help and guidance of Data Genomix, the Co

Solution

Data Genomix wasted no time signing the Conservancy for CVNP up for the Google Ad Grant, which is a grant designed by Google to support nonprofits. The Google Ad Grant provides qualifying nonprofit organizations with $10,000 monthly of in-kind advertising for text ads. These ads were able to help the Conservancy for CVNP increase its online visibility and attract more visitors to the park.‍

Result

The Google Ad Grant had a significant impact on the Conservancy for CVNP's online visibility and visitor numbers. With the Google Ad Grant, Data Genomix served over 88 thousand impressions and had a click-through rate of 13.65%. This rate is over four times higher than Google’s average. In addition, the ads had an overall cost per click of $1.77, which is 34% lower than Google’s average.

Challenge

The goal of the Find the Right Care campaign was to drive awareness about the symptom checker and support individuals in accessing the best healthcare venue for their situation. While the organization had attempted to leverage cost-effective digital, and social media advertising, to educate people about the resource and enable them to use the tool efficiently. However, for years, it produced mediocre results.

Solution

Data Genomix’s team recognized the need for a diverse, multi-channel approach, and introduced the Find the Right Care campaign to an array of new paid media channels. This included paid Google Search Engine Marketing (SEM ads), META ads, and digital display ads. This data-driven approach, led by skilled data science and paid media teams, was key to the success of these campaigns. In regards to SEM ads, Data Genomix was able to take advantage of the Google Ad Grant to fund the SEM campaigns.

Result

The outcome of this comprehensive, data-driven approach was nothing short of phenomenal. The Find the Right Care campaign saw an 87% increase in clicks for Meta Ads, as well as a 255% increase in the click-through rate (CTR). Additionally, Meta ads saw a 28% decrease in the cost per click (CPC). ‍Last year, the Google Ads CTR was 12.84%, which is 305% above Google’s average CTR of 3.17%. However, this year, the campaign saw a Google Ads CTR of 22.35%, which is 605% above Google’s average.

Challenge

President Lincoln’s Cottage is a historic site and museum situated in Northwest Washington, D.C. The Cottage is where President Lincoln spent more than a quarter of his presidency and offers to the public innovative guided tours, engaging exhibits, and interactive programs. While this landmark has a rich history, it only became a national monument within the last 20 years. However, President Lincoln’s Cottage is the only national monument that does not receive funding from Federal Government.

Solution

Data Genomix’s solution was to take full advantage of the Google Ad Grant to increase its marketing budget and marketing capabilities. The Google Ad Grant is a program that Google created to support nonprofit organizations doing good in the world. The Google Ad Grant provides qualifying nonprofit organizations with up to $10,000 of in-kind advertising every month for Search Engine Marketing, or SEM ads.

Result

As a result of Data Genomix’s smart strategies and management of the organization’s Google Ad Grant funds, President Lincoln’s Cottage was able to significantly level up its marketing, especially via the Google Ad Grant. For an organization with a $12,000 annual marketing budget- the additional $10,000 a month was a monumental increase.