ClickExpose™

Challenge

Despite offering high-quality products, WsC® faced significant challenges in ranking for competitive keywords, resulting in a limited reach and high customer acquisition costs (CAC). With a poor presence in the SERPs, WsC London needed a robust SEO strategy to enhance its online footprint.

Solution

We quickly identified technical issues, content gaps, and backlink opportunities. We implemented keyword-rich content, technical fixes, and optimised internal linking. This was followed by a targeted link-building campaign to boost domain authority. We then provided performance-based adjustments.

Result

Our SEO efforts led to a +376% increase in top 3 keyword rankings, a +147% boost in sales, and a +45% reduction in CAC. Overall, WsC London achieved 6,826 keywords indexed on Google.

Challenge

Madison Brook International was facing high customer acquisition costs (CAC) and inconsistent lead generation through its PPC campaigns. Their goal was to increase visibility, generate quality leads, and reduce CAC.

Solution

We focused heavily on Quality Score, decreasing CPC and improving Ad Rank, which reduced lost impression share (more traffic, less cost). We refined keywords & bids, optimised ads, and adjusted audience targeting for better-quality conversions, with continuous A/B testing for ongoing improvements.

Result

Our strategy led to a +45% increase in click-through rates (CTR), a +35% reduction in cost per conversion, and a +40% increase in conversion rate. These changes significantly boosted their lead quality and reduced their overall marketing spend.

Challenge

Rye House Group faced stagnant traffic at circa 10k visits/month in June 2023. Key goals included increasing traffic, improving rankings, diversifying backlinks, and boosting domain authority amidst stiff competition in the karting industry.

Solution

We implemented a multifaceted SEO strategy: existing content and on-site enhancements, coupled with targeted content creation, to bridge any gaps. Backlink acquisition via outreach campaigns to authoritative sites. Technical SEO to resolve issues, enhancing crawlability and user experience.

Result

Organic traffic surged by 119.7%, from 10,208 to 22,424 visits. Keyword rankings improved significantly for high-volume terms. Estimated traffic cost saw a notable increase, and high-authority backlinks grew considerably. Rye House outperformed competitors, establishing industry leadership.