BA Marketing & Publicity

Challenge

The client's website struggled with low visibility on Google, relying heavily on referrals for business. Their site lacked proper SEO, with no dedicated pages for key services like Pole Buildings, limiting search rankings. They needed to increase organic traffic, improve local search presence, and optimize their website for conversions to attract new customers beyond word-of-mouth.

Solution

We implemented a strategic SEO plan, enhancing site speed and security, optimizing existing pages with targeted keywords, and adding new pages focused on key services. Conversion optimization included improved CTAs, testimonials, and trust badges. Using Google Analytics, GSC, and SEMrush, we tracked performance and refined strategies to boost traffic and engagement effectively.

Result

Within 90 days, Google organic traffic increased by 18%, leading to more phone call inquiries and higher customer engagement. The newly optimized website structure provided a solid SEO foundation for continued growth, allowing the client to rank higher for key services like Pole Buildings and compete more effectively in their market.

Challenge

When this HVAC company came to us, they were struggling to get noticed online. They relied on word-of-mouth and referrals, but their website wasn't pulling in the traffic they needed to grow. Their biggest challenge? Owning their local market and becoming the go-to HVAC provider. Their site wasn’t ranking well, their services weren’t showing up in searches, and they were missing out on tons of potential customers.

Solution

We rolled up our sleeves and got to work with a full-scale SEO strategy that put them in front of the right audience at the right time. Here's what we did: We optimized site speed and security to enhance performance. Targeted keywords were implemented with dedicated service pages to rank higher in local searches. Engaging content was created to attract visitors and drive conversions. Using Google Analytics and SEMrush, we tracked progress and fine-tuned strategies for continuous growth.

Result

Fast forward to today, and this HVAC company owns their market. Clicks from Google shot up by 43% recently, proving their site is working harder than ever. Since partnering with us 2 years ago, they’ve seen a staggering 544% increase in organic traffic. They’re ranking higher, getting more calls, and standing out as the top HVAC provider in their area. With a rock-solid SEO foundation in place, they're set up for continued success and long-term growth.

Challenge

This roofing company needed more than just referrals—they needed visibility and leads. Despite having their target city in their name, they were getting outranked by competitors. They had no real digital strategy in place and wanted to start generating consistent leads while establishing themselves as a major player in the local roofing market.

Solution

We tackled their challenges with a full SEO and ad strategy. We fixed technical SEO issues, optimized service pages, and created ongoing blog content. For Google Ads, we adapted campaigns to local weather events, ensuring they appeared at the right time. Our Meta Ads focused on lead generation using videos and targeted messaging. Everything was tracked in GA4, GSC, and SEMrush to fine-tune efforts and keep driving results.

Result

The impact has been game-changing! Clicks skyrocketed 861% in just one year, leading to a steady stream of leads. They now rank top 10 for major roofing terms and consistently hit the top 5 for competitive searches. The phone is ringing off the hook, and they’re even considering expanding their team to handle demand. They’ve gone from being just another roofer to a recognized leader in their area.