80/20 Digital

Challenge

This multi-award winning campaign was for Betta Fire Protection, a small Sydney-based fire protection business. Our client wanted to reach a revenue milestone in FYR 2023 by growing YOY revenue by 19% through targeted Google Ads, SEO, social media, and email marketing.

Solution

A 20.12% increase in conversions, 47.94% surge in conversion rates, and a 10.55% reduction in cost per conversion in Google Ads. We increased conversions from lead generation (phone calls and enquiry form submissions) by 20.12% while organic traffic skyrocketed by 293%, with over 60 Top 10 rankings.

Result

Betta Fire Protection's revenue exceeded expectations, reaching a remarkable 33.3% YOY revenue increase from the previous year (which exceeded target by 14.3%), generating a demonstrated ROI of 1,800%.

Challenge

This is multiple award-winning campaign for Davidson Property Advocates set ambitious goals to drive new business growth and revenue in 2023 through SEO and Google Ads. Key to this was understanding the buyers mindset and to reach the client effectively with persuasive ads and landing pages.

Solution

Our strategy involved conducting a deep dive SEO analysis of competitors and meticulously researching highly targeted keyphrases and suburbs to ensure our campaign reached the most relevant audience.

Result

We drove a 242% year-on-year increase in organic traffic by achieving 112 top 10 rankings including 91 top 3 rankings. In Google Ads, we increased conversions by 264% and the conversion rate by 208% while decreasing spend by 67%. This yielded a remarkable 547% ROI for the year.

Challenge

PCR Accounting & Advisory engaged our digital marketing agency to revamp its branding, website UX, and develop a high-performance lead generation program.

Solution

Targeting high-net-worth entrepreneurs requiring a suite of business accounting and finance services, our strategy centred on lead generation through SEO, local SEO, content marketing, organic social media, and email marketing.

Result

87 keyphrases now rank in the top 3 and 131 keyphrases rank in the top 10 on Google for keyphrases with high commercial intent. Organic impressions increased by 632.6K and revenue doubled in the space of two years yielding a remarkable ROI of 844%.